Our history

 By Louise It's not just a love story with fashion.

It is above all a love story Between Louise and Willy, as a couple and passionate about materials.

Complementary in life, it is quite natural that they unite around the creation of a brand that resembles them And work hand in hand in the design of each collection.

Together, they transcribe fashion Like a Parisian ode with beautiful pieces and daring style.

By Louise, it’s much more than a selection of timeless, it’s our vision of female ready-to-wear. Lightness, softness, detail and chic basics of characters, easy to wear, unearthed everywhere.

Between creations and shot pieces, each of them reflects the contemporary universe of the capital with this touch of elegance which gives them this special and unique side.


Created in 2019, By Louise, continues to design the style to never be tired and allow you to always reinvent your look throughout the year to the seats of the seasons.

By Louise, is a perfect fashion, not made for a hundred women, but indeed for all of you.